Pricing
Pay in stages
Stage 1: Draft Designs 10% (€300 minimum)
Stage 2: Full build deposit 40%
Stage 3: Final build to Launch 50%
Stage 1 / Draft Phase: 10% of the total project cost (minimum of €300). This confirms your place in my schedule and covers onboarding, admin, and draft preparation
Stage 2 // Build Phase: The remaining balance of half the agreed price is due once the design direction is approved from the drafts, and the full build begins on my demo server
Stage 3 /// Launch: The final 50% is due before migration and launch of the live site, including full handover and 30-day post-launch support
Understanding
Pricing: What Affects the Cost of a Custom Website?
This page is here to offer guidance around what goes into a project, what you’re paying for, and why.
The goal isn’t just to give you a number, but to help you understand what’s involved, so you feel informed and confident about moving forward.
When people ask, “How much does a website cost?”, the honest answer is: it depends
That’s not the most satisfying answer, but when it comes to custom websites, especially for growing businesses, there’s no one-size-fits-all answer.
A simple brochure site for a micro-business is quite different to an online shop, and again to a multi-page site for a company with multiple services, a team page, case studies, mailing lists, custom chatbots. The time, tools, and skills needed vary hugely, and subsequently so does the price.
Pricing: The Good, The Cheap & The Fast
Pick your requirements, but remember: good design always costs
Why It’s Hard to Give a Fixed Price up front
Every project is unique.
Even two websites that look similar on the surface can require very different behind-the-scenes work.
Here are just a few of the variables that can affect the cost:
Number of pages: A twelve page site costs more than a five page one, naturally, as there is more work involved.
An online shop typically at least doubles the number of pages to style, plus setup of payment gateways, privacy and security considerations if your customers need a login and account.
Pricing reflects the additional time, consideration and effort taken for a professional setup
Type of content: Text-heavy sites are different to ones with image galleries, videos, or downloadable resources.
Even adding custom GPT Chatbots or 3D models are more complex than adding a static image and subsequently adds value to your business’ overal image and reputation with your potential buyers
Custom features: Online booking, team bios, product filtering, custom chatbots, and newsletter setups all take time and careful consideration to configure
Design depth: A minimalist layout is quicker than a fully bespoke, branded design with animations, 3D, and refined styling and additional “polish”
Added-value options for online shops such as “People also bought” and “Recommended Products” to increase sales takes additional work to set up, plus the knowledge & business experience to know what works and what doesn’t brings value to your project
For this reason, I offer base pricing on this site first, followed by a firm, detailed custom quote once we’ve talked through your goals, requirements and overall project scope.
What’s Included in the Price?
Here’s what’s normally covered in your website project cost
Access to the Divi visual builder (with no extra license cost during our work together although ongoing updates are part of the Care Plans)
Setup of free, lightweight plugins for security, performance, SEO, GDPR and more
Branded design tailored to your business: Fonts and colours, unless specified by you at the start
Training and support using Divi to change and add content for up to 28 days after launch
Help sourcing appropriate images and video (including AI or royalty-free assets)
Optional light consultancy and coaching to help clarify your brand messaging and values
You’ll get a clear, collaborative process and I’ll guide you step-by-step without jargon-loaded tech overwhelm.
What’s Not Included (Unless Agreed Separately)
Some things fall outside the standard scope of the project and may be offered as extras if needed:
Web hosting, domain registration, or SSL certificates setup (these are often bundled with your hosting provider)
I am happy to advise you on what to look for and/or purchase for anything related to these items
Ongoing content updates, blogs, or SEO strategy after launch (available via the Care Plans or bespoke retainer arrangements)
Secure online payment services or advanced booking systems: If you have a scheduler system already setup it’s usually easy to embed this into a bookings page on site. You will have to setup your own accounts and payment details for payment services which can then be connected to in the website build
Printed materials, merchandise, or non-web design deliverables
Maintenance and plugin/software updates (available via the Care Plans)
That said: if you’re unsure, just ask. I’m always happy to clarify what’s included and what might need to be quoted separately.